Press

Press articles with and about SAE

Sebastian Mayer (CDO Mayer & Cie.) in Digital Engineering Magazin - September 2025

Complex sales are a thing of the past! Sebastian Mayer (CDO Mayer & Cie.) reports on the successful implementation of SAE CPQ in the September issue of Digital Engineering Magazine.

Read how Mayer & Cie. has digitized and revolutionized its pre-sales processes.

Ready to sell: The digital sales of the future - November 2021

Susanne Henkel, Managing Director of SAE Applications for Digitalization GmbH, explains in an interview how digital solutions such as 3D showrooms, product finders and quotation software with integrated product configuration will revolutionise sales in the future and lead companies to success.

Handelsblatt - inside corporates - 26 September 2023

In the Handelsblatt interview with our Managing Director Susanne Henkel: Securing valuable expert knowledge with digitalisation solutions and halting the loss of knowledge due to demographic change in order to continue to be able to react flexibly and quickly to the needs of your customers.

IT & Production - August 2023

Susanne Henkel's expert contribution shows that the SAE Variant Management & CPQ Platform secures valuable product knowledge, enables efficient sales processes and supports companies in successfully mastering the challenges of skills shortages and globalisation.

Factory Innovation - September 2024

Digitise your product knowledge and optimise your sales processes with SAE configuration software that creates precise quotations, automates parts lists and integrates seamlessly into your system landscape.

IT & Production - October 2024

SAE CPQ revolutionises sales digitisation and ensures your company's success through optimised production, use of technology trends and a focus on sustainability - even in a dynamic market environment.

Production Magazine - January 2025

2024 was another challenging and energy-sapping year for the industry. "Produktion" asked 18 bosses what their resolutions are for 2025. Read their assessment. And above all, read the statement from our Managing Director Susanne Henkel!

VDMA Magazine - Double interview - February 2025

Read the double interview with Dr Sandra Szech (Odego) and Susanne Henkel (SAE) to find out why CPQ solutions and variant management are not just tools for preparing quotations - but also represent a revolution in sales.

Digital Engineering Magazine - April 2025

Customers demand customised one-offs, manufacturers need standards for smooth production processes. Read in the guest article by our Managing Director Susanne Henkel how CPQ software elegantly resolves this conflict. Your customer becomes king - and your production remains highly efficient!